Zoom-in Online

Much Like TIVO changed TV-watching and Netflix changed movie-going, new content-publishing platforms --like podcasting and videoblogging-- are also changing the ways live events are being experienced. captured and made available for consumption/viewing.

-convenient: anytime, anyplace, no waiting in lines
-efficient: surf through and find exactly what you want (filter out what you don't want)
-less expensive: no travel, no accomodations, no time away from work

We were hired by the SFF festival this year to produce all their panels as podcasts, which they're doing for the first time.

I think this is a great idea, and a growing trend. Why? It makes perfect sense for all parties concerned:

1. Event-producers
Anyone who has ever coordinated a corporate event, trade show or networking evening knows that you spend much more time and energy than you would ever anticipate preparing for and programming successful events, and whether or not they are truly successful is usually determined by factors outside your control: even if the content is extraordinary, you are often competing against popular screenings,

2. Event attendees
You don't have to be everywhere at once; all the interesting cultural happenings that you wish you could attend but often can't get to (for practical reasons) you can now experience through online video and audio. I realize this is a business story, but I think it's a pretty good hook b/c of the SFF cache in our example. It's also a "big idea" about media / tech / culture that no one is really writing about yet; any media-industry analyst, journalist, etc. would want to write about from a business angle: event-going is changing. Reaching your constituency (through event marketing) now involves understanding new media advertising, etc.