HBO Launches Final Season of Sopranos using VOD, Internet video
March 26, 2007 - 9:21am — Megan Cunningham
David Kaplan at PaidContent.org put together a nice summary of how HBO is leveraging cable partners (including both Comcast and Cox in addition to Time Warner Cable, its sister company). The strategy includes everything from broadband trivia, to free VOD offering short form original films as well as other internet video strategies.
The goal, of course, is to entice viewers in different ways to tune in to the final season. It's not the most creative strategy ever, but here's what I like about it: each partner is supplied with their own premium content to use as promotional material, allowing them to plug the show in a way that's exclusive to them.
Smart strategic marketing plus outstanding content: that's a winning combination.
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Comments
All marketing BS aside. The
March 27, 2007 - 4:25am — Kenneth (not verified)All marketing BS aside. The Sopranos is still the greatest show ever made. Can't wait for the final season.
I wish it wasn't the last
April 1, 2007 - 9:42pm — alilSuga (not verified)I wish it wasn't the last season. Its one of those shows I like to watch on a warm summer's evening while drinking a cold beer. Don't ask me why, it just relaxes me in that way. Weird aren't I. Anyway, I wish it weren't the last.