I just received an email from Apple this morning that had the following "invitation" attached. It came from News@InsideApple.Apple.com, with the subject line reading: Final Cut Studio 2 premiering in your city.
The email is urging me to register for an in-depth look at Final Cut Studio 2. It looks like there are sessions in San Francisco, Seattle, Miami, Hollywood, Atlanta, Dallas, New York and in D.C., which will run afternoons, into the evening.
It looks like it will be the full run of all the "Apple Theater" presentations that went on at NAB, which were really great, and quite in depth. You got a really good look into the deeper recesses of the revamped and revved apps. Is still just one massive overview, but the idea here is to encourage people to buy the new box. With aggressive (quite amazing really) upgrade pricing, they really want everyone on this new suite. Still blows me away that they are including the new color-grading app "Color" in the same-as-it-ever-was prince range of the pre-Color version of Final Cut ($999). This ain't your grandma's 3-way color corrector. And if you have any previous version of FCP (yes even 1.0) you can upgrade to the full version of the studio for $699. It drops to $499 if you have Final Cut Studio 1. That's really not bad for all you get here, this is one big healthy box of digi-goodies - and a whole new, much more creative and profitable (rea: timesaving) workflow. Couple that with a new Intel Mac - still drooling over that 8-core? - and zoom.
You can sign up for the tour here, space is limited, or so says the ad. I might try to get to the Seattle one.
