NAB has been spectacular so far! What has to be tens of thousands of people and thousands of new products being shown on the floor from the biggest and most influential media production/post production and electronics companies on the planet, are teeming the corridors of the Las Vegas Convention Center, and the energy is extremely high. I have overheard many saying this is the best NAB conference ever. What has been the reaction to Apple's Final Cut Studio 2 announcement? Every single person I have talked to here is completely jazzed about the new offerings. Again, general reaction to Adobe's surprise Adobe Media Player and Flash Media Server announcements has been overwhelmingly positive - the CS3 suite really seems to be living up to the claims of being the biggest creative software release in history - it's mind boggling how many new features and workflow ideas, and just overall productivity enhancements and timesavers there actually seem to be.
It is truly the arrival of HD. The line to get into the Red booth just to get a look at the Red One camera wrapped literally "around the booth" (and it's a big booth) - I have yet to get in there and get my hands (or eyes at least) on it. Huge presence from Avid, Microsoft, AJA, Sony, Sonic, Telestream... the list goes on for a mile - all with incredibly cool innovations in their product line, and some wildly effective ways of presenting those new advancements in state of the art booths that extend farther than you can see. It's my first time here at NAB, and my mind is blown. It's truly an overwhelming experience. I highly recommend coming sometime if you've never been and you're into pro media production gear. I believe it's quite impossible to actually digest even half of everything that is here. I found myself thinking today about the phrase: "This is your brain on NAB... any questions?"
Megan and I have been interviewing CEO's, CTO's, senior directors and product managers from some of the most prominent and buzz-generating companies at this year's show, and these podcast interviews will be going live on our podcast page as the week progresses, be sure the check back for those, or subscribe to the feed. We're sorting through hundreds of pictures and hours of show-floor first look video, and we'll be getting it to you very soon. Stay tuned!
