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Last week marked the launch of Microsoft's enterprise products, namely, SQL Server 2008, Visual Studio 2008, and Microsoft Server 2008.

Microsoft is hosting these launch events in various cities across the United States. To attend a launch event, please click here

If you can't attend any of these launch events, be sure to visit the virtual launch experience.

Enterprise products are primarily aimed towards IT professionals. However, many end-users interact with these products in one way or another, either via a web app or via a desktop application.

So, why should general users and media professionals be aware of these IT progressions?

It's important to be up-to-date from a strategic business perspective. A business decision maker can't request information or make effective decisions unless they know what's available to them, especially in an overly commoditized market. With the server products mentioned above, reporting becomes easier and data mining is more effective, allowing business managers to make decisions rapidly and more effectively, especially as dynamic media transforms from luxury to necessity.