Quality content supported by the world’s leading creative companies.


The Cutest Game of All Time and The Power of UGC

I've been a little hard on Sony lately, so it's time for a little love. Yesterday saw a fresh look at one of Sony's aces yet to be played, LittleBigPlanet. This soul-crushingly cute game is a new title releasing exclusively on the PS3, but I'll be floored if it isn't a huge hardware mover and a new franchise for them. It's smart, different, gorgeous and considering the extent Phil Harrison hyped the title up during his 2007 GDC Keynote address, you can bet it's going to get some serious promotion at the platform level. Check out the trailer that went up yesterday, focusing on the tagline "play, create, share":




I'm hoping 2008 is the year gaming really embraces the concept of user generated content. LBP is tapping into it, Will Wright's (maker of the Sim series) massively anticipated Spore will rely on it, and you can bet the two-decade-in-waiting Starcraft 2 will leverage it's rabid fanbase much as its predecessor did. What is unique about LBP is the platform. UGC has long been a staple of some of the most successful PC games; just look at a list of all time best sellers. Remove MMOs from the list and just about every title has some UGC component to it. But consoles historically haven't had major UGC components. To be fair, previous generations didn't have the online connectivity this one does, so UGC was something of a toothless animal. That limitation has been overcome, and UGC will be the future of gaming. Period. It's the next evolution within the gaming paradigm. Think about how much multiplayer capabilities added to gaming 10 years ago. We're to the point now where a lot of people won't buy a game that doesn't have a multiplayer option; it adds countless hours of play to any title because of the challenge and variety a human opponent offers. If you want to think about it this way, multiplayer was actually just UGC for AI. And that one tiny variable in the gaming mix changed the way everyone played. Now, what if every variable was open to the community? New settings, new rules, new looks - new game!

Stepping outside the world of gaming, and looking at the media landscape as a whole this progression looks even more guaranteed. Despite the heroic efforts of artists and content creators, what really brought in the people? Themselves:

Film & Video: YouTube. The second most globally trafficked site on the web, seeing somewhere between 60-70MM uniques a month, and still growing. Hollywood sure would like that many butts in theatre seats in any given month, and even the best rated shows in TV Land don't pull those kind of monthly numbers.

Music: I don't think I need to spell this one out. Labels are going to die. Gruesomely. Interesting aside; Radiohead hit the Billboard Hot 100 for the first time since 1996 thanks to their recent "Nude" remix contest, albeit with some questionable help from iTunes.

Photography: Megapixels, meet Flickr. 'Nough said.

Web: Zuckster opts for open development on Facebook. Traffic explodes and the company gets a mind-numbingly huge valuation of $15 billion.

It's a brave new world, and for the first time in history, everyone has the chance to shape it.

Submitted by Mike Raffensperger  April 16, 2008 - 9:39pm

Home | Read | Press | Magnet Media Films | Digital Media Training Series
Film + Video | Photo + Design | Music + Audio | Web + Interactive

Call toll-free 877-606-5012, Monday – Friday: 9:30 to 6PM (EST) or email anytime at help@magnetmediafilms.com