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With a customer base of 800K worldwide, the Final Cut Pro community has been one of the fastest growing in my 15 year history of working in film and video. It's also been one of the most loyal and tolerant of software issues and workflow workarounds.

As laptop-editing production gear has become more streamlined, sleek and manageable, the workflow in post has become increasingly burdensome. File sizes are bloated and the variables involved (frame size, frame rate, format, etc.) make pro's lives really stressful at best and unmanageable at worst.

Enter Final Cut Server "delivering media asset management for everyone" --from 2-person editing boutiques to a large broadcast or cable TV organization. This is the claim Rob Schoeben, Apple's VP of Applications Marketing, is making right now as I type.

Key takeaways:
-cross-platform client (this is huge for shops that still work with PC's for office and 3d applications)
-catalog over 100 files types (I can't imagine what's included here, but will provide an update)
-automatically proxy generation (useful - necessary)
-keyword searching (the effectiveness of this will be the key 'killer app' or achiles heel)

The first of several announcements - we wanted you to read it here first. More to come.

UPDATE:

$999 - 10 concurrent users
$1999 0- unlimited concurrent users

Available this summer.

Yep, that pricepoint got a big applause.