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This blog was contributed by Design Channel Assistant Lydia Slavutin

Seen the new Levi's commercials? The one's that give you chills, while simultaneously inspiring you to Go Forth and live your life with carefree abandon. If not, you must click here. Now you get!

Turns out the Levi's commercials aren't simply marketing genius at its finest; Go Forth is a new Levi's campaign involving a scavenger hunt, which culminates as a prize of $100,000 to one lucky participant. See the details of the contest here.

Levi's knows their stuff!