Zoom-in Online

Found something really cool today scurrying around the blogs. Erick Schonfeld posted over at Techcrunch about an announcement he made yesterday that they have launched a video project he's calling "Elevator Pitches." They ask CEOs and startup founders to give them their 60 second pitch video, and explain what they do and how they make money, and site visitors can vote the pitches up or down. It's kind of addictive. It has gotten me thinking about all my "good ideas" and really thinking about what it is that makes up the essence of the thing. Good stuff.