Zoom-in Online

The Search Behavioral Research session is very popular and I wanted to attend as i was curious to know about any new findings regarding the way people behave while they are searching online.

Here are marketing notes and my own notes and feedback will follow:

Searcher Behavior Research Update

I met with Nigel of www.Hackersafe.com this evening and he had a lot of say about how ScanAlert addresses consumers concerns about transacting online; it's also good for lead generation. ScanAlert is serving 6 billion pageviews a month to sites that display it's HACKERSAFE Certification Mark to over 75,000 sites.

Being a Web Analyst I feel compelled to attend sessions at Search Engine Strategies conference that cover Web Analytics and that's what I'm doing today. The first session - Web Analytics & Measuring Success had some very good information in it and the large room was packed - which is a good sign that more and more people who attend Search Engine Strategies want to know more about Web Analytics.

I caught the very end of the keynote presentation with Steve Berkowitz Senior Vice President of Microsoft's Online Services Group, which includes MSN and Windows Live this morning. Exhausted from last night's exclusive SES party .

Earlier today I met up with Mike Moran, a former boss at IBM and speaker at Search Engine Strategies New York who spoke at the Benching An SEM Campaign session. I also covered events SES day one on Webmetricsguru.com.

I'm at Search Engine Strategies at the Hilton Hotel here in New York for the next 4 days and I spent part of this morning at the In House: Big SEO Session - here's my notes and impressions:

Marketing notes:
In House: Big SEO
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Moderator:

I am a web analyst and artist working at IBM, currently measuring customer engagement and loyalty, the effectiveness of website architectural changes on site conversions and IBM's projects in Second Life 3D Virtual World. Some of past roles at IBM included providing US Homepage metrics to key marketing stakeholders, IBM Investor Relations Podcast Metrics, IBM Press room Metrics and Search Engine and keyword analysis.