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This blog post was submitted by Max Willens, ZIO's Music Channel Assistant.

The scheduling gods of CMJ are kinder to some bands than to others. Sometimes, a band will get tucked into the perfect bill and find itself on stage in front of an audience that's perfectly primed to love them.

Other times, that same band will be forced to mop up the remnants of an overcrowded, liquor-company-sponsored showcase at 3AM, two hours after they were supposed to go on because the preceding bands didn't know how to plug in their own amps.

Funnily enough, it's looking like the one of most promising bands at this year's CMJ will have to do both.

The Binary Marketing Show, a quartet from Brooklyn, has already experienced the former: on Thursday night, they played a well-attended opening slot at Rose Live Music, a chic-looking, interestingly-curated venue/restaurant just off the BQE. The acts scheduled to follow - FOUND, Computer Perfection, and Oh Fortuna - all promised folky, pastoral vibes and electronic embellishments, so the Binary Marketing Show's kaleidoscopic, wide-open sound set the stage perfectly.

The band stood in a circle, with singers Abram Morphew and Bethany Carder on the right side, Jason Meeks and Conrad Burnham opposite, and in the space between them, a pile of electronics, some floor toms, cymbals and extra percussion sat waiting to be used.

This might have been partly necessitated by the Rose's small stage, but as the band's music echoed and morphed - from a breakneck South Asian drum circle to a sighing, swaying piece of post-rock to a rumbling, jangling piece of guitar pop - the sight of the band huddled around their instruments imbued the changes with a kind of magic. Each song began as the smallest of tones, built, and then evaporated back into the ether that produced it.

Every piece of press the Binary Marketing Show has ever received seems to cite Animal Collective as a point of reference, and even though there are superficial similarities between Binary Marketing Show's music and albums like Feels and Merriweather Post Pavilion, there is something misleading about the comparison. Animal Collective's music is often fretful and messy, the result of steadily escalating creative tensions between Avey Tare and Panda Bear. The Binary's, by contrast, sounded like they were on the same illuminated page all night.

Tonight, the band gets to experience the other extreme of CMJ scheduling with a 2AM slot in the sweat-stinking basement of the Delancey. The stage down there is big enough for the band to stretch out, but hopefully, as the band's stages grow bigger in the future, they will stay in a circle.