Zoom-in Online

About 27,000 people flocked to the PhotoPlus Expo this year, despite the bad economy.  Apparently, no matter how weak the dollar is, there isn't a price limit for ideas and networking.
 
Big names meant big displays. While some companies decided to try out their own semi-infomercials, complete with headsets and overly dramatic gestures, many opted for more sophistication.

Nikon is my pick for the most extravagant display. Nikon gave away free film and bags, hosted photographer lectures, presented live models to test their cameras on, displayed photographs in their own gallery, and much more. They even sponsored some of the workshops and seminars.

One feature that set Nikon apart was their tourist binocular-like camera line, that let attendees test their zoom across the Expo floor. Wandering around their enormous "booth," one could easily have forgotten it was all one company. No worries though, the bright yellow banners hanging from the ceiling left no questions.

While Canon, Olympus, HP, Sony, Epson, and Nikon grabbed viewers as they first entered with large displays, some of the more creative displays were those on a tighter budget.

The two that caught my attention were Moo and Lomography. High-quality business card company Moo created a modern lounge with a nod to Asian kitsch. It seemed more like a place for kids to drink bubble tea than a business card company booth but maybe that is why it worked. Check it out!

Lomography didn't let you kick your feet up, but instead blasted their space with interesting colors and textures. Even the floor showcased the kind of work created with their cameras. It stood out against the polished corporate booths with it's bright color pallet. It also doesn't hurt that their quirky cameras are interesting to look at all on their own.

Another trend echoed from years past is the use of live models. Here is one such model, shown as onlookers snap shots using different light effect products.

The first ever Best of Show award winners will be announced this week. Attendees could place one vote each day of the Expo for different companies in five categories; Best Overall Product, Best New Product, Best In-Booth Demonstration, Best Booth over 400 square feet, Best Booth under 400 square feet.