Zoom-in Online

So far, in my career as a photographer, I have gotten practically all of my clients through the internet. If not directly, then through a referral, given by someone I met online. That's not a bad thing. It's a testament to the wonderous thing that is the internet. As much as I love that though, I've decided to try my hand at some offline marketing in the shape of postcards.

The thing is, I am still looking for the right 12 people from Seattle, to follow for my project, and since the subjects I need are all local, I figured that an offline approach might have more success than simply putting out a casting call on Facebook or Craigslist. This way, people outside of my online sphere will learn about both me and my project. The card is shown above (click for a larger version).

This might be one of the smallest ad campaigns in history. I really have no idea what expect from this, so I am not expecting a whole lot. My hope is to get one or two new subjects for my project, but even if I don't, it would have been worth it for the experience. At such a small cost (around $50 for 250 postcards), the hardest part of this plan will be distributing the postcards in all the right places.

Rasmus Rasmussen is on loan from iStockphoto, where he is part of the image inspection team.