Fancy Tech: The H4D Medium Format Camera From Hasselblad to Debut in January

This blog was contributed by Frances Cirenza, ZIO Photography Assistant.

The H4D is Hasselblad's newest brainchild. It boasts 60 megapixels, new Phocus 2.0 imaging software, and faster off-center focusing capabilities. The results are high-end photography without the high-end training.

The most brag-worthy upgrade from Hasselblad's older models is the Absolute Position Lock. Hasselblad's Absolute Position Lock processor registers movements during re-composing and auto-adjusts the lens to compensate. It works on the vertical and horizontal focus-shift but not larger lateral movements.

APL's positional algorithms work fast enough to eliminate any shutter lag. This enables photographers to focus on the creative aspects of their composition. The feature is called True Focus on the camera, activated by a half-press of the camera release button.

On the software side, Phocus 2.0 has a new feature called digital lens correction, that removes "any trace of distortion, vignetting or chromatic aberrations," according to the company.

It's release date is January 2010 to the tune of 28,995 Euros.