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The Search Behavioral Research session is very popular and I wanted to attend as i was curious to know about any new findings regarding the way people behave while they are searching online.

Here are marketing notes and my own notes and feedback will follow:

Searcher Behavior Research Update
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.

Moderator:
Gord Hotchkiss, President and CEO, Enquiro
Speakers:
Anne Frisbie, Vice President of Category and Sales Intelligence, Yahoo! Search Marketing
Rob Murray, President, iProspect
Pavan Lee, Research Manager, Microsoft Digital Advertising
Gord Hotchkiss, President and CEO, Enquiro

Here are my notes:

Word of mouth is being outdistanced by online advertising more and more. It's also notable that B2B traffic tends to look for a price-tag, product info and features.

Keep a use on toolbar usage as many are now taking search direction from toolbars.

Recently a social media study on user behavior 2200 individuals with plus/minus accuracy of 3%. Brand Avocates make up 25% of online buyers but contribute more than 50% of online purchases. Interesting!