Designing Minds: Evan Slater, Director of Non-Traditional Marketing at 22squared
Zoom In Online’s Matthew McNerney sat down with Evan Slater, the Director of Non-Traditional Marketing at Atlanta-based ad agency, 22squared, to discuss their innovative branding strategy. Evan was part of the team that came up with the idea that companies should market their brands using the same tenets and rules that people follow in building friendships. By creating a movement wherein advertising agencies actually humanize their clients, as opposed to treating them like numbers, 22squared hopes to discover the ways in which human connections can translate on paper in order to further a company’s brand appeal.
Host: Matthew McNerney
Editor: Hei-Man Yu
Producer: Mike Raffensperger
Special Thanks:
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