Designing Minds: Mark Randall at Cause/Effect
The Pursuit of Design miniseries at "Cause/Effect" continues with Mark Randall of WorldStudio Inc. discussing his collaboration with AIGA/NY and the Times Square Alliance on "The Urban Forest Project". This public art project received submissions from over 185 artists from around the world. Using smart design and innovative project execution the team created awareness of environmental responsibility turning "the notion of sustainability into the metaphor of a tree". Cause/Effect, Design As Change Agent
Producer: Megan Cunningham, Hei-Man (Anita) Yu
Director of Photography: Robert Johnson
Editor: Hei-Man (Anita) Yu
Graphics: Simon Yuen
Special Thanks: Emma Presler, Stacey Panousopoulos
Production Notes:
PA: Elisabeth Moses Music: Music Box
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