Zoom-in Online

In this episode of Technology Today, Zoom-In Online's Matthew Hendershot visits international songwriter and producer, Toby Gad, at his production studio, Strawberrybee, in New York City. The two discuss Toby's inclination to work in a "rough environment" and simplify the equipment that he uses in production to capture the true essence of the artist with whom he is collaborating. Having worked with Billboard Chart toppers, such as Fergie and Hannah Montana, Toby explains why the greatest recognition artists can receive is knowing that the music they create is geared to satisfy their own particular tastes, not what they think others want to hear.