Michael Rosenblum
For more than 12 years, Michael Rosenblum has been on the cutting edge of the digital 'video-journalist' revolution. In fact, he coined the phrase. "Video-journalism is more than just teaching someone to shoot and edit their own video," he says, "It is teaching creative people to be 'literate' in the most powerful medium in the world today."
"Television is a medium that has been traditionally closed to all but a select elite, and as a result, what we see on television, and increasingly on the internet, is for the most part banal, insipid and uninspired. It is the natural end of turning over our primary means of communication to a handful of people, no matter how well intentioned."
Leading the drive for video literacy, and the complete rethinking of how television is made and controlled, Rosenblum has been on the leading edge of the digital video revolution for more than a decade. His work has included: the creation of 'VJ' units for BBC and Oxygen , the complete conversion of The Voice of America, the United States Government's broadcasting agency (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the 'VJ' paradigm (1998-present), as well as the construction of NYT Television, a New York Times Company, and currently the largest producer of non-fiction television in the U.S.
Rosenblum was both the Founder and President of NYT TV (based on the 'VJ' paradigm, 1996-1998). He was also the President and Founder of Video News International , a global, VJ-driven news gathering company, with more than 100 journalists around the world (1993-1996).
Michael has also designed, built and implemented VJ-driven news channels around the world, including Time/Warner's New York 1, Associated Newspapers (UK) London-based Channel 1 , Switzerland's largest commercial TV broadcaster, TeleZuri , as well as a host of smaller projects such as Eritrea's ERI-TV and Sri Lanka's SLBC . His consulting clients include The BBC, TV-24/Germany, TV4/Sweden, Oxygen Media, National Public Radio, Danmarks Radio (DK), TV-3 Sweden, Norway & Denmark, Tokyo Broadcasting, Korea Broadcasting.
He has conducted his unique VJ training classes all over the world, from Thailand to Marakech, and has lectured extensively both oversees and in the US. He is an adjunct professor of communication at New York University , where he teaches "Television and the Information Revolution," a course of his own design.
