The Art Center of Pasadena, California is linking its upcoming Art Center Design Conference with the launch of Wrap Magazine, the next incarnation of the Fish Wrap publication. The theme for this joint project is "Serious Play," a term which encompasses all the work done at the Art Center.

In this episode of Designing Minds, students Saejean Oh and Kathryn McFarlane explain how they chose Benjamin Franklin as the subject of their Serious Play project. Rather than focus on his political work, they consider the curiosity and sense of humor which aided Franklin in all his endeavors. The illustrator and graphic designer create a visually arresting piece, the look of which they stumble upon accidentally - not unlike many of the greatest inventors.

For more episodes of Designing Minds, click here.

Credits:

Producer: Sam Ward
Associate Producer: Hei-Man (Anita) Yu
Camera: Peter Bonilla, Dave Brunsman
PA: Joey Chavez
Editor: Hei-Man (Anita) Yu
Animation: Simon Yuen
Special Thanks: Amy Masgai