Traction is a San Francisco based advertising and marketing agency with the blood of a design firm. Referred to as forward thinking, distinctive and clever, Traction’s work serves clients as diverse as Bank of America, The Institute for Practical Underpants, SAP, LightFull Foods and Sun Microsystems.

This episode of Designing Minds features this intimate, non-traditional firm which aggressively courts creativity in all shapes and sizes (even from those engineering types). Traction embraces the latest technology with enthusiasm, a trait which contributed to two of their latest projects; furniture as works of art and pens that don’t need ink.

Credits:

Producer: Megan Cunningham, Sam Ward
Associate Producer: Hei-Man (Anita) Yu
DP: Yoav Potash
Editor: Lance Edmands
Music: Music Box