The business and technology of photography and design
 
Gallery Management with Sarah Hasted February 27, 2007
 

Producer: Annie Frisbie
Editor: Jessica Buritica

Photo by Andreas Gefeller, courtesy of Hasted/Hunt.

The Zoom In Podcast theme song is "Now It's On" by Grandaddy, courtesy of V2 Records.

From the Hasted Hunt site:


Andreas Gefeller reveals the inherent, yet unnoticed beauty beneath our feet: cobbled streets, paving stones and the cracked asphalt of a zebra crossing.

The photographer transforms commonplace environments into bird's eye view patterns of colour and form. These images lack human presence but contain traces of it, such as scattered lottery tickets and newspapers.

Gefeller's series "Supervisions," consists of photographic montages. The viewer initially registers each montage as a seamless whole, and often remains unaware that each image comprises many photographs of fragments of the same motif, which have been digitally sewn into a single visual fabric.

The degree of abstraction throughout "Supervisions" varies. In Untitled (Driving Range), Hongkong (2004) for example, thousands of white dots speckled against green background only reveal themselves as golf balls on grass after we consider the work's title. Other works such as Untitled (Parking Lot 1), Paris(2002) with its white and grey grids on a worn yellow surface, stubbornly remain abstract even after we recognise the realities they depict.

Gefeller's images thus oscillate between abstraction and representation. He unsettles the camera's reputation for presenting an unbiased, objective view of reality, and transforms the environments in which we work and play into an aesthetic paradoxically familiar and exotic.


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