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Creativity is not a profession; it's a way of life. For the successful creative team of Frank Anselmo and Jayson Atienza, Art Directors Club Young Guns and members of the global ad agency BBDO, the hours they have outside of their busy day jobs are spent working on their personal projects. Find out how they make the balance, what new ideas keep their creative juices flowing and the midnight oil burning. Credits: Producer: Rachel Talbot Editor: Hei-Man Yu Camera: Frank Barerra, Robert Johnson Additional Camera: Rachel Talbot Sound Mix: Matthew Hendershot Animation: Colin Yu Young Guns poster: WSDIA Music: Music Box
 “ATIENZA” Sneaker Exhibit Stills: Billy Siegrist Atienza Party Video: Owen Plotkin ADC Party Stills: Courtesy Art Directors Club

In this episode of the Creative Backstory of the Art Directors Club Young Guns series, we explore the question: does size matter? Creative teams Frank Anselmo and Jayson Atienza of the global ad agency BBDO, and the three-person company, We Should Do It All (WSDIA), represent two ends of the creative business spectrum. One team works in a large organization with big budgets and layers of approval through which to pass. The other run their own small firm with a name befitting their philosophy that they are equipped to handle any type of artistic project. The two teams discuss the work they do, how their environments affect that work, what resources they have at their disposal, and how they leverage their creativity within the confines of their companies.

Klaus Thymann is a leading commercial and editorial photographer who creates all of his shots in-camera, eschewing any kind of digital retouching. Odd angles and meticulous set design, combined with a willingness to push himself to pull off complicated shots give Thymann's work a compelling beauty and urgency.