Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

LONDON, May 16 -- Created by DDB London, Volkswagen's "See
Film Differently" campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.

Volkswagen's support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the
canteen chef.

Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.

- Project name: Volkswagen "See Film Differently"
- Client: Sally Chapman; Communications Manager
- Brief: Raise awareness of Volkswagen's sponsorship of independent cinema.
- Creative agency: DDB London

Contact

For more information please contact Grace Wright
Tel: +44(0)20-7258-4050
Email: grace.wright@ddblondon.com