Traditional Media in Transition: For Your Imagination
For Your Imagination is a leading online media studio which develops, packages and distributes high-quality original Internet TV and web video series. The studio works with brands and content creators to develop their online video content, offering them the opportunity to reach a targeted, advertiser-friendly audience.
In this episode of Traditional Media in Transition, Paul Kontonis, CEO of For Your Imagination, speaks about the promotion of Warner Bros.'s Watchmen via it's Axis of Comedy video network. His unique campaign provided narrative integration of a Watchmen-themed storyline through four programs within For Yor Imagination's video network, including an original mini-web series. Paul goes on to discuss challenges facing the new media industry along with some progressive strategies to address them.
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Production Notes:
Executive Producer: Aanarav Sareen
Director of Photography: Michael Waitt
Editor: Michael Waitt & Anita (Hei-Man) Yu
Associate Producer: Michael Waitt & Anita (Hei-Man) Yu
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