Traditional Media in Transition: Hard Rock International
Traditional Media in Transition chronicles the challenges and innovations undertaken by leaders in media, entertainment and technology.
In this premiere episode of Traditional Media in Transition, the Hard Rock International, a 38-year-old brand, takes the world’s greatest rock memorabilia collection for a wild ride through the web. Watch how Vertigo, in partnership with Hard Rock’s design and advertising agency Duncan/Channon, using cutting edge Microsoft Expression technology, translates the best of Hard Rock into an unforgettable online experience.
Production Notes:
Executive Producer: Aanarav Sareen
Producer: Megan Cunningham
Director of Photography: Jon Shenk
Editor: Dave Marcus, Hei-Man (Anita) Yu
Associate Producer: Michael Waitt
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